This year’s entering college class of 2015 was born just as the Internet took everyone onto the information highway and as Amazon began its relentless flow of books and everything else into their lives. Members of this year’s freshman class, most of them born in 1993, are the first generation to grow up taking the word “online” for granted and for whom crossing the digital divide has redefined research, original sources and access to information, changing the central experiences and methods in their lives. They have come of age as women assumed command of U.S. Navy ships, altar girls served routinely at Catholic Mass, and when everything from parents analyzing childhood maladies to their breaking up with boyfriends and girlfriends, sometimes quite publicly, have been accomplished on the Internet.
Each August since 1998, Beloit College has released the Beloit College Mindset List, providing a look at the cultural touchstones that shape the lives of students entering college this fall. The creation of Beloit’s former Public Affairs Director Ron Nief and Keefer Professor of the Humanities Tom McBride, it was originally created as a reminder to faculty to be aware of dated references, and quickly became a catalog of the rapidly changing worldview of each new generation. Mindset List websites at Beloit College and at mindsetmoment.com, the media site webcast and their Facebook page receive more than a million hits annually.
Nief and McBride recently applied their popular format to 10 generations of Americans over 150 years in their new book, The Mindset Lists of American History: From Typewriters to Text Messages, What Ten Generations of Americans Think Is Normal (Wiley and Sons.).
As for the class of 2015, without any memory whatever of George Herbert Walker Bush as president, they came into existence as Bill Clinton came into the presidency. Their parents, frequently older than one might expect because women have always been able to get pregnant almost regardless of age, have hovered over them with extra care and have agreed with those states that mandated the wearing of bike helmets. Ferris Bueller could be their overly cautious dad, and Jimmy Carter is an elderly smiling public man who appears occasionally on television doing good works. “Dial-up,” Woolworths and the Sears “Big Book” are as antique to them as “talking machines” might have been to their grandparents. Meanwhile, as they’ve wondered why O.J. Simpson has always been suspected of something, they have all “been there, done that, gotten the Tshirt,” shortened boring conversations with “yadda, yadda, yadda,” and recognized LBJ as LeBron James.
For those who cannot comprehend that it has been 18 years since this year’s class was born, they will quickly confirm that the next four years will go even faster and, like the rest of us, they will continue to grow older at increasing speed.
The Mindset List for the Class of 2015
Andre the Giant, River Phoenix, Frank Zappa, Arthur Ashe and the Commodore 64 have always been dead.
Their classmates could include Taylor Momsen, Angus Jones, Howard Stern's daughter Ashley, and the Dilley Sextuplets.
- There has always been an Internet ramp onto the information highway.
- Ferris Bueller and Sloane Peterson could be their parents.
- States and Velcro parents have always been requiring that they wear their bike helmets.
- The only significant labor disputes in their lifetimes have been in major league sports.
- There have nearly always been at least two women on the Supreme Court, and women have always commanded U.S. Navy ships.
- They “swipe” cards, not merchandise.
- As they’ve grown up on websites and cell phones, adult experts have constantly fretted about their alleged deficits of empathy and concentration.
- Their school’s “blackboards” have always been getting smarter.
- “Don’t touch that dial!”….what dial?
- American tax forms have always been available in Spanish.
- More Americans have always traveled to Latin America than to Europe.
- Amazon has never been just a river in South America.
- Refer to LBJ, and they might assume you're talking about LeBron James.
- All their lives, Whitney Houston has always been declaring “I Will Always Love You.”
- O.J. Simpson has always been looking for the killers of Nicole Simpson and Ronald Goldman.
- Women have never been too old to have children.
- Japan has always been importing rice.
- Jim Carrey has always been bigger than a pet detective.
- We have never asked, and they have never had to tell.
- Life has always been like a box of chocolates.
- They’ve always gone to school with Mohammed and Jesus.
- John Wayne Bobbitt has always slept with one eye open.
- The Communist Party has never been the official political party in Russia.
- “Yadda, yadda, yadda” has always come in handy to make long stories short.
- Video games have always had ratings.
- Chicken soup has always been soul food.
- The Rocky Horror Picture Show has always been available on TV.
- Jimmy Carter has always been a smiling elderly man who shows up on TV to promote fair elections and disaster relief.
- Arnold Palmer has always been a drink.
- Dial-up is soooooooooo last century!
- Women have always been kissing women on television.
- Their older siblings have told them about the days when Britney Spears, Justin Timberlake and Christina Aguilera were Mouseketeers.
- Most have grown up with a faux Christmas Tree in the house at the holidays.
- They’ve always been able to dismiss boring old ideas with “been there, done that, gotten the T-shirt.”
- The bloody conflict between the government and a religious cult has always made Waco sound a little whacko.
- Unlike their older siblings, they spent bedtime on their backs until they learned to roll over.
- Music has always been available via free downloads.
- Grown-ups have always been arguing about health care policy.
- Moderate amounts of red wine and baby aspirin have always been thought good for the heart.
- Sears has never sold anything out of a Big Book that could also serve as a doorstop.
- The United States has always been shedding fur.
- Electric cars have always been humming in relative silence on the road.
- No longer known for just gambling and quickie divorces, Nevada has always been one of the fastest growing states in the Union.
- They’re the first generation to grow up hearing about the dangerous overuse of antibiotics.
- They pressured their parents to take them to Taco Bell or Burger King to get free pogs.
- Russian courts have always had juries.
- No state has ever failed to observe Martin Luther King Day.
- While they’ve been playing outside, their parents have always worried about nasty new bugs borne by birds and mosquitoes.
- Public schools have always made space available for advertising.
- Some of them have been inspired to actually cook by watching the Food Channel.
- Fidel Castro’s daughter and granddaughter have always lived in the United States.
- Their parents have always been able to create a will and other legal documents online.
- Charter schools have always been an alternative.
- They’ve grown up with George Stephanopoulos as the Dick Clark of political analysts.
- New Kids have always been known as NKOTB.
- They’ve always wanted to be like Shaq or Kobe: Michael Who?
- They’ve often broken up with their significant others via texting, Facebook, or MySpace.
- Their parents sort of remember Woolworths as this store that used to be downtown.
- Kim Jong-il has always been bluffing, but the West has always had to take him seriously.
- Frasier, Sam, Woody and Rebecca have never Cheerfully frequented a bar in Boston during primetime.
- Major League Baseball has never had fewer than three divisions and never lacked a wild card entry in the playoffs.
- Nurses have always been in short supply.
- They won’t go near a retailer that lacks a website.
- Altar girls have never been a big deal.
- When they were 3, their parents may have battled other parents in toy stores to buy them a Tickle Me Elmo while they lasted.
- It seems the United States has always been looking for an acceptable means of capital execution.
- Folks in Hanoi and Ho Chi Minh City have always been able to energize with Pepsi Cola.
- Andy Warhol is a museum in Pittsburgh.
- They’ve grown up hearing about suspiciously vanishing frogs.
- They’ve always had the privilege of talking with a chatterbot.
- Refugees and prisoners have always been housed by the U.S. government at Guantanamo.
- Women have always been Venusians; men, Martians.
- McDonalds coffee has always been just a little too hot to handle.
- “PC” has come to mean Personal Computer, not Political Correctness.
- The New York Times and the Boston Globe have never been rival newspapers.
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Mindset List is a registered trademark